“Karen and Florence have been wonderful creative partners.
Their efforts delivered excellent advertising to drive existing,
business as well as new product results. They set campaign
standards to revitalize classic brands like Bayer Aspirin and
Alka-Seltzer.

The launch advertising for New Phillips' Colon Health was
breakthrough and brilliant. The team's great asset is the
ability to develop and integrate a unique creative idea with
the brand's strategic position. They understand the consumer.
It is a special bonus that Karen and Florence are more than
willing to collaborate, and bring so much fun to the art of
advertising.”

Jay Kolpon
Global Strategic Business Unit Leader
Analgesics, Cough and Cold, Cardio Aspirin
Bayer HealthCare LLC, Consumer Care

“After receiving some superior clinical data on one of our
medical products, we were given the opportunity to take the
story directly to potential patients. Using their keen strategic
sense of consumer insights, Karen and Florence lifted the
benefits of our product's research results to a higher level of
understanding and meaningfulness to our target audience.

And not only was the work outstanding, but a complete
integrated campaign was executed within 2 months from the
time the team was identified until air time. Karen and Florence
are experienced, professional, creative and a great team to
work with. ”

Kathy Maguire
Communications Manager, Corporate
Johnson & Johnson

“FnK helped us bring our Bayer Aspirin business to a
whole new level. They developed our award-winning
"Expect Wonders" campaign, which has done wonders
for our brand.

FnK have been excellent business partners. We value
the way they internalize feedback and learnings from
research and the client-and come up with creative
solutions to some really sticky issues.

Their most recent work, which they developed and
directed, has been our best advertising to date...blowing
away copytesting norms and driving sales as soon as it
hit the air.

We love the way FnK can bring forth inspired work while
still being flexible and responsive to our needs. Their
creative really taps into what works about their subjects-
be it real people or celebrities - or even just our product!

With FnK we get great work and have a lot of fun doing
it even when the pressure's on. And we love the way they
can sass anyone-even your Chief Marketing Officer!”

Robert Schumm
Marketing Director, Analgesics
Bayer HealthCare LLC, Consumer Care

“FnK helped us create a whole new brand image
for our company and our product line. They were able
to take our core messages and infuse them with their
creativity and vision.

Their responsiveness to our needs and their
innovation created the perfect embodiment of what
we believe. The quality of their results shows both the
experience and enthusiasm that they bring to every
project.”

Tadeusz Wellisz M.D.
Chairman
Ceremed, Inc

“I enjoyed every opportunity I had to work with
Florence and Karen. Despite incredibly challenging
timelines, DTC in a new category and several senior
leaders to appease, in my experience with FnK, they
consistently delivered first-rate creative.

One of the things that I appreciated most about
working with Florence and Karen was their ability to
deliver on the brief but to also deliver options that
pushed us to think more broadly about our message,
its delivery and execution. This type of thinking led to
our competing in, and winning, the Johnson & Johnson
James E. Burke Award for the "Best Integrated
Campaign" in June 2008. I would welcome the
opportunity to work with Florence and Karen again!”

Kelly Mahony
Senior Product Director Cordis Corporation
Johnson & Johnson

“I worked with Florence and Karen on two Starwood hotel
chains: Sheraton and Westin. Somehow they managed to
elevate both brands, each with its own distinct voice and
look. Working with Florence and Karen was good for
business, and also a lot of fun.”

Scott Williams EVP,
CMO Morgans Hotel Group

“FnK understands the complex changes that have affected
b2b marketing. They did a great job integrating the various
electronic and print touch points that are critical to reach and
nurture suspects to qualify leads.

The results were twofold-a lower cost per lead, and better
qualified leads. It is one of the first times a marketing campaign
generated leads that sales jumped on.”

Steven Amiel, CEO,
Marketing Mentors, Inc.